The core business of Damien Cole Group has since inception, invested outside the core business in Financial Markets.

In 1995 this business (DCFM) was separated totally from the main business, with its own separate office and staff.

This operation is a number of investment Companies managed by Damien Cole and Jenny Tanner.

Both Jenny and Damien have financial industry qualifications as well as both being Financial Planners.

Part of our role in this business is to teach financial independence through motivation and education, especially to the young.

We enjoy this business! So much so that we have no need to charge for our services, and probably never will. We do not sell or use financial products, and therefore never receive commissions.

We enjoy the process more than the proceeds, (though we have learned to live with those also).

Investing

“Investing isn’t risky.

 What’s risky is investing without

 First taking time to become

 FINANCIALLY LITERATE!”

 “To successfully invest over a lifetime does not require high IQ,
unusual business insight, or inside information.”

 What is needed is a sound intellectual framework for making decisions
and the ability to keep emotions from corroding that framework.

DCG Staff Plan Pty Ltd is a privately owned Asset Management Business, run by Damien Cole and Jenny Tanner for the benefit of the shareholders.

Currently there are 39 shareholders: mostly families and employees connected with Damien Cole Group.

We are unique among funds managers in that our manager (Damien Cole) is by far the largest shareholder. Jenny Tanner is also a shareholder.

We do not have a business investing other people’s money (as fund managers do), we allow others to co-invest with us, to share in the investment decisions we make with our own funds (for better or worse).

The scale of investments of our individual shareholders varies widely.

Some shareholders have only $100 invested with contributions of $20/month, whilst others have hundreds of thousands and contribute 10’s of thousands per month.

In an effective and efficient asset management fund the size of the investor is of little consequence.

We do not charge our shareholders management fees.

Our business model is aimed at longevity rather than following fashionable theories.

Our little emblem, a bonsai tree is how we would like the business to be.

 Vigorously growing - but not getting any bigger!

Investing

“You don’t need to be Rich to Invest,

But you do need to Invest to be Rich !”

Simplicity

 We do not buy shares to constantly sell them, to buy new ones, or try to follow the widely conflicting advice of analysts and brokers.

Shares are not gambling chips; a strategy which is lost on a large percentage of Australians.

The concept of owning shares is so simple, that we are amazed that more people do not understand it.

Surely the concept is to provide backing for a company that you trust and believe in, that has good prospects in the long term, and pays a good dividend income. You invest capital, for a return.

We hold approximately 15 stocks at D.C.F.M. and we read and read on those companies, and want to know all we can about the companies and about the people in those companies, we invest yours and our money in.

As Buffett says, if you are not prepared to hold shares in a company for 20 years, then you should not own them for 20 minutes.

We invest for a good annual return, and model our business around the investment philosophies of Warren Buffett and Argo Investments Limited in Australia . From an investment perspective our approach is conservative, dull and boring.

What we find exciting is making above industry returns, for ordinary working people of all ages, and making their wealth grow. The rewards of doing this are great.

The Stock Market is Simple

All you do is buy shares in a great Business,

for less than the business is intrinsically

worth, with managers of the highest integrity

and ability.

Then you own those shares forever !